Do you have a certain smell that you remember from childhood? Does the scent of cookies baking remind you of your Mother or Grandmother?
Well, one of my favorite “scent memories” is Tide laundry detergent. The fresh clean smell takes me back to being a small kid and helping my Mom in the laundry room, loading up the clothes, measuring and pouring the Tide into the little cup. It may sound a little silly that one sniff of that wonderful fresh laundry detergent scent can take me back to childhood, but it’s actually a scientific fact. It’s really very interesting, I will tell you a little bit about how it works.
First, the olfactory nerve, which carries the sensory information for the sense of smell, is located very close to the amygdala. The amygdala is the the area of the brain that is connected to the experience of emotion and emotional memory. In addition, the olfactory nerve is very close to the hippocampus, which is also associated with memory. So basically, every time you smell a new scent you are creating a new memory.
Even though Tide makes me remember fond childhood memories, they have really made leaps and bounds of progress since I was a child in the 80s. The Tide Detergent brand was introduced to consumers starting in 1946, coming as a white powdered bead. In 1984 they started making the Tide of my childhood memories, a clear liquid detergent with a slight orange tint. Today, however, most (but not all!) of the different types of Tide are a bluish-color.
In addition to the liquid Tide that is so popular, they have also introduced the wildly popular Tide Pods. Tide Pods are such an innovative way to do laundry, it really takes the guesswork out; You just pop one in and you’re ready to get those clothes clean!
Here are a few bullet points from the Tide website:
- Detergent + stain remover + brightener in one
- Innovative, multi-chamber design separates ingredients until they hit the wash for outstanding cleaning power
- No more measuring or spilling. Just toss one in!
- Dissolves quickly in front & top load machines
- Available in three scents: Spring Meadow, Ocean Mist & Mystic Forest